Road transport is one of the major causes of the environmental pollution. In addition, road traffic injuries are a serious public health problem in the European Region, with huge social and financial adverse effects. A leading cause for both issues is aggressive driving.Driver’s style makes a difference in terms of fuel consumption, with a stretch up to 35 % between a calm and an aggressive one. Individuals can contribute in the reduction of CO2 emission associated to personal transportation by operating their vehicles more efficiently.To make this change more effective, GamECAR will put in place an innovative strategy building on Gamification.
GamECAR system will unobtrusively sense physiological, behavioral, environmental and vehicle data that compose a novel eco-driving index and will provide the driver with personalized and proactive hints on how to adjust the current driving style. The setting of a multiplayer gaming environment will give the driver the opportunity to set missions and invite other to participate collaboratively or competitively. The use of innovative visualization techniques, such as Augmented Reality, will allow to monitor the ecodriving score evolution and to receive a personalized plan for improvement. GamECAR does not forget about safety: a model of risk perception is included in the Decision Supporting System, avoiding the triggering of distracting communication in situation with reduced safety margins. The evaluation of the developed technologies will be performed via small scale tests campaigns in three different pilot sites in UK, Spain and France.