The driving style is influenced by a complex mixture of technical, social, psychological and cultural factors, with the latter tending to have a greater influence than the former. GamECAR wants to educate drivers to adopt a eco-friendly driving mode. However, to transform their automated behavior while driving into a deliberately controlled one, car drivers need to be motivated.
Reticence in modifying a consolidated driving manner can be offset by gamification because people are wired to get motivated by challenges and by the opportunity to be rewarded, preferably on an immediate and continuous basis. To steer such behavior shift through a playful and repaying experience, GamECAR will develop an Interactive Serious Game Platform that will motivate users to adopt a eco-friendly driving style without distracting them from safe driving. The playful experiences will take place in the real world and in real - time, rather than in a virtual or simulated environment, and will count on an infrastructure of technology capable of sensing and monitoring the driver conduct. The ultimate objective of GamECAR is to provide a highly innovative and interactive Serious Game platform empowering drivers to manage their driving performance by increasing their awareness of ecodriving state and the effectiveness of the intervention strategies through user friendly tools.